The Networking Bypass

We all know the importance of "getting out there" and networking. As we are looking for a new opportunity, in transition, growing a business or being more professional, it is essential to market ourselves. But in the mist of all these events, conversations and connections, sometimes there are certain things which are still not in place. Of course, we can not wait until circumstances are perfect to launch our academics, careers, business etc. So what do professionals, students, entrepreneurs do or say when our objectives are not crystal clear? In these cases, do not avoid networking functions or skirt around the topics/encounters.

Listed below are helpful tips for making the most of your business and social engagements.

Online Presence

Perhaps you have started a business or re-branding and do not have a functional website up and running. In your industry or business, you get a percentage of your customers and referrals from online resources etc. At your next event, offer your potential customer or client to connect with you via email. Send an email with a flier, list of services or any relevant information in regards to you or your business. Offer to connect on additional social media outlets to extend your business and following. Make sure to send a personal message with your website link, once the site is published to the public.

Professional Experience

If you are new in your organization, industry or business it can be difficult establishing credibility with little experience. In this case, focus on other aspects of your professional or academic career which can build your brand and marketability. For example, if you are a lawyer and recently started a private practice, mention the school you attended. Engage your potential clients in any of your specialties. Mention top clients or awards which you received.

Products / Services

If you are an entrepreneur and have a new business, this is an excellent opportunity to find new clients. Talk about how you are different from your competition and how you would service specific needs and offer solutions and advice. Offer knowledge about incentives offers and promotions. If you are a consultant, share the different methods of how you coach and advise your clients.